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The art of the Perfect Pitch
I’ve finally got my hands on Jon Steel’s new book Perfect Pitch (the new business guys had been hogging the agency copy). I’ve only had chance to get through the first couple of chapters so far, but...
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pitching should be a two-way process
At the Northern Planning Summit last Thursday night in Sheffield we ended up discussing what would you chose not to pitch for as an agency?, which encompassed wider issues like are they flogging...
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Pitches Pending
I’ve got an in-tray full of Pending Pitch Outcomes. There’s everything in there, from £M+ integrated bonanzas to consultancy projects and startups. But none of them have been signed off. In every...
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And on your left, you’ll see Production…
Two or three Agency Tours make their way past my desk every day. New clients, new business prospects and interviewees are all escorted round the agency because look!, some desks! and people! and we...
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Clients behaving badly
New Business is turning into a bit of a farce at the moment. A client I pitched for in November (who announced within 24 hours that we were down to the final two agencies) let us know today that...
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A very cynical view of both sides of the pitch process (written by someone...
The agency: I’m sure they hid the brief somewhere in this 82 page document Did you know that pizza is a major food group? Find what we did last time and change the client logo There is a Hell and it’s...
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*my* fantasy agency
Ben over at IFIABTWC has been writing about his Fantasy Agency (which he says would be called Pavement). I’m definitely with him on: The office shuts at 6. You can work afterwards if you really want...
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when the brief is more away-with-the-fairies than ‘challenging’
We’ve all been there at one time or another. The client pitch brief that asserts their ambition for the brand to be seen as the country’s leading X or most aspirational Y. When you know full well...
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